Name: U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict (Enlarged (en Inglés)
Price: 21.85 USD
Availability: InStock
Author: Institute, Strategic Studies ; College, U. S. Army War ; Tatham, Steve
ISBN: 9781304871800

portada U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict (Enlarged (en Inglés)

Formato

Libro Físico

Autor

Strategic Studies Institute

Steve Tatham

Editorial

Lulu.com

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.6 x 0.5 cm

Peso

0.25 kg.

ISBN13

9781304871800

Categorías

Educación

U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict (Enlarged (en Inglés)

Strategic Studies Institute (Autor) · Steve Tatham (Autor) · Lulu.com · Tapa Blanda

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Reseña del libro "U.S. Governmental Information Operations and Strategic Communications: A Discredited Tool or User Failure? Implications for Future Conflict (Enlarged (en Inglés)"

Through the prism of operations in Afghanistan, the author examines how the U.S. Government's Strategic Communication (SC) and, in particular, the Department of Defense's (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products...