Name: Transculturalism and Business in the Bric States: A Handbook (en Inglés)
Price: 43.62 USD
Availability: InStock
Author: Yvette Sánchez; Claudia Franziska Brühwiler
ISBN: 9780367879808

portada Transculturalism and Business in the Bric States: A Handbook (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Yvette Sánchez; Claudia Franziska Brühwiler

Idioma

Inglés

N° páginas

402

Encuadernación

Tapa Blanda

ISBN13

9780367879808

N° edición

Transculturalism and Business in the Bric States: A Handbook (en Inglés)

Yvette Sánchez; Claudia Franziska Brühwiler (Autor) · Routledge · Tapa Blanda

Libro Nuevo

$ 43.62

$ 87.23

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Transculturalism and Business in the Bric States: A Handbook (en Inglés)"

Transculturalism and Business in the BRIC States, edited by Yvette Sànchez and Claudia Franziska BrÃ1/4hwiler, is the first handbook on the BRIC States that offers a transcultural perspective, which goes beyond the typical 'how to' manuals or economic projections and provides an understanding of transculturalism as it is studied and practiced in the respective countries themselves. This unique reference book also offers insights into the relations between the corresponding states and the challenges facing those trying to foster more intense business exchanges. The reader learns to interpret cross-cultural issues from the perspectives of the BRIC states themselves and gains insight into the way scholars in the BRIC area reflect on transculturalism. Moreover, it introduces the reader to fresh visualizations that help consider transculturalism beyond the known categories. The book will appeal, on the one hand, to practitioners who are active in the BRIC states and wish to better grasp the challenges to business relations, as well as the intra-area dynamics and, on the other hand, to scholars in transcultural studies and international management, due to its insider approach. Since the book combines theoretical concepts with a clear geographic focus and a critical approach to traditional models, it is suitable for both academic audiences as well as for practitioners who appreciate a sound theoretical base and a fresh take on a subject.