Name: The Shelfware Problem: A Guide to Crm Adoption Volume 1 (en Inglés)
Price: 20.20 USD
Availability: InStock
Author: Bruce, Brandon
ISBN: 9781483592794

portada The Shelfware Problem: A Guide to Crm Adoption Volume 1 (en Inglés)

Formato

Libro Físico

Autor

Brandon Bruce

Editorial

Bookbaby

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

21.1 x 13.7 x 0.3 cm

Peso

0.07 kg.

ISBN13

9781483592794

Categorías

Atención al cliente

The Shelfware Problem: A Guide to Crm Adoption Volume 1 (en Inglés)

Brandon Bruce (Autor) · Bookbaby · Tapa Blanda

Libro Físico

$ 20.20

$ 31.08

Ahorras: $ 10.88

35% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 19 de Julio y el Jueves 01 de Agosto.

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Reseña del libro "The Shelfware Problem: A Guide to Crm Adoption Volume 1 (en Inglés)"

Gartner anticipates that the customer relationship management (CRM) market will rise to $36 billion by just 2017. Yet despite that massive market, Forrester Research found that 49% of CRM projects fail. Yikes! That's $18 billion down the drain. Why the waste? Lack of user adoption. Whether you're in sales, marketing, IT, support, or the C-suite, if you're somehow responsible for the adoption of CRM software at your organization, then this book is for you. Jump in to read about what adoption is and isn't and how to do training. And get tips on how to focus on metrics that matter and achieve executive support for not just buying CRM software but truly adopting it. What's in it for you? Aside from the glory and the admiration of your peers which traditionally accompanies work in the CRM field, you'll also save your organization half its money, or better yet help it win the promised return on investment of a successful CRM implementation. It'll be real and it'll be fun. It might even be really fun.