Name: The Marketing Edge for Filmmakers: Developing a Marketing Mindset From Concept to Release (American Film Market Presents) (en Inglés)
Price: 41.79 USD
Availability: InStock
Author: Russell Schwartz; Katherine Macdonald
ISBN: 9781138088924

portada The Marketing Edge for Filmmakers: Developing a Marketing Mindset From Concept to Release (American Film Market Presents) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Russell Schwartz; Katherine Macdonald

Año

2019

Idioma

Inglés

N° páginas

322

Encuadernación

Tapa Blanda

ISBN13

9781138088924

N° edición

Categorías

Arte digital

The Marketing Edge for Filmmakers: Developing a Marketing Mindset From Concept to Release (American Film Market Presents) (en Inglés)

Russell Schwartz; Katherine Macdonald (Autor) · Routledge · Tapa Blanda

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Reseña del libro "The Marketing Edge for Filmmakers: Developing a Marketing Mindset From Concept to Release (American Film Market Presents) (en Inglés)"

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.