The Entrepreneur's Guide To Personal Branding: Find financial freedom doing what you love (en Inglés)
Reseña del libro "The Entrepreneur's Guide To Personal Branding: Find financial freedom doing what you love (en Inglés)"
Candy Washington has over 15 years of experience in personal branding, social media, and content creation. She's the founder of three profitable and purposeful brands, 1214 Media Productions, where she provides insightful and empowering content across digital, television, film, and publishing platforms, Actress with Style, a popular lifestyle brand focused on fashion, beauty, entertainment, and travel that's geared toward the active millennial, as well as The Billionaire Blogger Society, where she consults creative professionals on how to create profitable personal brands.Her first book, Sugar Pills: 10 Days to Awaken Your Inner Power, is a meaningful self-care journal and guide, and was featured in L.A. Style Magazine's 'Women in Power' issue. Candy can be seen on The Doctors on CBS as a social media expert. She's also been the keynote speaker at WellnessCon on self-care and social media brand building. Recently, her podcast, Sugar Pills: A Practical Guide to Self-Care was picked up by FIRE Media.In her latest book, The Entrepreneur's Guide to Personal Branding, she creates an easy and tangible blueprint for building a profitable personal brand that will grow your business and ultimately make you more money. If you're seeking more freedom, autonomy, and creative license in your life and career, then this is the guide for you.Whether you're starting from scratch or looking to up-level your current brand, Candy guides you through the process of turning your personality and passions into a revenue making career. She helps you to assess the current state of your brand to see what's working and what needs improvement.It also provides easy to understand definitions of branding, personal branding, and brand strategy. Next, Candy goes in-depth with step-by-step guides to creating the foundation of your personal branding blueprint, from naming, the tagline, the brand vision, the brand mission, to your brand's presence, that you can use in a real way to bring your brand to life both online and in-person. She reveals how to create a consistent look-and-feel for your brand that you can implement across all of your brand's touch-points while identifying your ideal client and how to solve their problems and add value to their lives.Lastly, Candy provides simple strategies for how to activate your brand and become an expert in your industry so you can command higher rates and create the life and career that you deserve. Creating a profitable and purposeful personal brand is a crucial milestone in designing the life that you deserve.Although she breaks down how to build a personal brand in easy and tangible ways, implementing your brand into the world in a meaningful way, is in your hands. She knows and believes that you are capable and worthy of sharing your unique gifts and talents with the world, and she would be honored to be your guide along the way.Up next for Candy is the starring role of Nicole Schroeder in the digital series, The Salon, and the role of Tyra in the feature film, A Rose in Concrete. She's appeared in BuzzFeed videos and was the on-camera host for Disney Style and has appeared in the TBS show, Are We There Yet? and in You Rock, Let's Roll, on FUSE.She's done script coverage for Emmy award-winning writer and producer Lena Waithe. Candy's a VIP Influencer for FOX shows Empire, STAR, Lethal Weapon, and Pitch. She's also partnered with Lionsgate as a social media influencer for their red carpet premiere of Power Rangers.For three years, Candy's been a panelist at BlushCon, and her digital series, The Ratchet Pack, was screened during the Indie Night Film Festival. She was a presenter during The Altitude Summit on personal branding and has been featured in Teen Vogue, Refinery29, Simply Stylist, Independent Fashion Bloggers, PopSugar, BRINK, FOX, The Stream TV, and more.
