Name: Television Audiences Across the World: Deconstructing the Ratings Machine (en Inglés)
Price: 92.60 USD
Availability: InStock
Author: Bourdon, J. ; Méadel, C.
ISBN: 9781137345097

portada Television Audiences Across the World: Deconstructing the Ratings Machine (en Inglés)

Formato

Libro Físico

Editorial

Palgrave MacMillan

Autor

Bourdon, J. ; Méadel, C.

Idioma

Inglés

N° páginas

274

Encuadernación

Tapa Dura

Dimensiones

21.8 x 14.5 x 2.3 cm

Peso

0.52 kg.

ISBN13

9781137345097

Categorías

Televisión
Cultura popular
Estudios sobre medios

Television Audiences Across the World: Deconstructing the Ratings Machine (en Inglés)

Bourdon, J. ; Méadel, C. (Autor) · Palgrave MacMillan · Tapa Dura

Libro Nuevo

$ 92.60

$ 142.46

Ahorras: $ 49.86

35% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Jueves 11 de Julio y el Lunes 22 de Julio.

Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Television Audiences Across the World: Deconstructing the Ratings Machine (en Inglés)"

This book is the first to explore the composition of television ratings in a cross-cultural, comparative manner. Using both communication history and the sociology of quantification, Television Audiences Across the World illuminates why the whole television industry, and television audiences themselves, refer to ratings as the main way to represent the television-watching public. It shows how a specific technology, the peoplemeter, has become the 'state of the art' in very different cultural contexts, including major non-Western countries. It analyses how television audience measurement succeeds in homogenizing diverse ways of watching television among different populations, creating 'apparent nations', and at times ignoring entire regions or parts of the population. The chapters in this volume discuss why television audience measurement has become the dominant model for the evaluation of popularity in the post-modern world, the true 'voice of the masses', still powerful in supposedly fragmented societies.