Compartir
television and political advertising: volume ii: signs, codes, and images (en Inglés)
Frank Biocca
(Ilustrado por)
·
Routledge
· Tapa Dura
television and political advertising: volume ii: signs, codes, and images (en Inglés) - Biocca, Frank
$ 158.17
$ 312.25
Ahorras: $ 154.08
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Reino Unido
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Martes 23 de Julio y el
Viernes 02 de Agosto.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "television and political advertising: volume ii: signs, codes, and images (en Inglés)"
This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
