Name: Poised to Respond: A Practical Introduction to Public Relations (en Inglés)
Price: 216.15 USD
Availability: InStock
Author: Sowa, Brian C.
ISBN: 9781516506545

portada Poised to Respond: A Practical Introduction to Public Relations (en Inglés)

Formato

Libro Físico

Autor

Brian C. Sowa

Editorial

Cognella Academic Publishing

Idioma

Inglés

N° páginas

218

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 17.8 x 1.2 cm

Peso

0.39 kg.

ISBN13

9781516506545

N° edición

0002

Categorías

Estudios de comunicación

Poised to Respond: A Practical Introduction to Public Relations (en Inglés)

Brian C. Sowa (Autor) · Cognella Academic Publishing · Tapa Blanda

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$ 216.15

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Poised to Respond: A Practical Introduction to Public Relations (en Inglés)"

Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.Brian Sowa is an associate professor of communication studies at Eastern Illinois University. He earned his Ph.D at Wayne State University, where he was an award-winning instructor. He has also been acting chair of the public relations interest group in the Central States Communication Association. Dr. Sowa recently concluded his term as president of the Central Illinois Chapter of the Public Relations Society of America, of which he is also a member. He also holds membership in the Central States Communication Association and the National Communication Association.