Name: Perspectives on International Business: Theories and Practice (en Inglés)
Price: 44.24 USD
Availability: InStock
Author: John Kuada
ISBN: 9781909112551

portada Perspectives on International Business: Theories and Practice (en Inglés)

Formato

Libro Físico

Editorial

Adonis & Abbey Publishers Ltd

Autor

John Kuada

Idioma

Inglés

N° páginas

368

Encuadernación

Tapa Blanda

ISBN13

9781909112551

Perspectives on International Business: Theories and Practice (en Inglés)

John Kuada (Autor) · Adonis & Abbey Publishers Ltd · Tapa Blanda

Libro Físico

$ 44.24

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Ahorras: $ 44.24

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Reseña del libro "Perspectives on International Business: Theories and Practice (en Inglés)"

Globalization has produced opportunities and challenges that countries and firms respond to with a variety of policies and strategies. Approaches that scholars may find intuitively appealing may be considered inappropriate in some contexts. This book highlights the diversity of challenges, opportunities as well as the policy and strategy options that governments and businesses have considered useful in different operational contexts. It brings together research done by scholars at the International Business Centre, Department of Business and Management at Aalborg University, Denmark, and seeks to provide inspiration for further research into some key international business issues.Issues discussed include the following: - The role of social capital in the internationalization process of firms. - Downstream and upstream aspects of internationalization. - Network organizational perspective on globalized innovation processes. - Performance assessment in cross-border mergers and acquisitions. - The human side of national and firm-level competitiveness. - Country-of-origin effect on brand perception. - Role of culture international joint venture management. - Multiculturalism and strategizing in international firms.