Reseña del libro "Napkin Logic: 48 Great Business Ideas, Lessons, and Rules (en Inglés)"
Napkin Logic is 48 Great Business Ideas, Lessons, and Rules - Insights to make you a better business person and entrepreneur. Napkin Logic is a "great idea book" and a "group topic/how to book" rolled into one easy and informative read. The topics are based on over 30 years in the high tech industry in start-ups and large corporations in a variety of roles from salesperson to Chief Technology Officer as everything from a manger to a senior executive. The topics in Napkin Logic started as exercises in mentoring my employees and business associates in real life business situations, often on a napkin or a white board, sketching out the very same diagrams you will find in the book. Typically someone with less experience in an area would ask a question or present something that required them to understand a basic business principle or how to analyze or think about a topic or challenge. Through the years I have found myself regularly repeating these same "lessons" or "rules", often having people come back later and say that through the explanation they understood something clearly for the first time. Napkin Logic sets these forth as topics that can be consumed, but the tone I have tried to achieve is essentially a written or conversational mentor, using over 80 charts and graphs of the concepts. The topics include strategy, sales, marketing, finance, technology, management, and the business of you. In each section there are multiple topics, each covering a key business concept that will help you through your career. In the finance section, a simple and clear explanation of Profit and Loss, discounting, and margin are covered so anyone can understand complex business issues. In the Sales section starts with the "Three Rules of Sales", three simple concepts that will enable anyone to understand how to manage and motivate a sales team. Next is a chapter on using one of the rules, "Time Based Sales Management", as a comprehensive program to manage a sales team. This sales management system enabled me to increase sales productivity by 70%. In the Managing the Business of You section, clear strategies to evaluate your role and your company as well as how to plan your career are discussed. Each of the 48 topics can be used on its own or combined as you build your business knowledge through Napkin Logic. Readers, both seasoned business professionals and new graduates have said Napkin Logic gave them valuable insights that enabled them to succeed. Every reader will find many, if not all of the topics will give new insights and will help grow skills and knowledge in business and management. Whether helping you in your role today or growing into new areas, Napkin Logic is like having your own executive mentor. Napkin Logic is a book you will refer to again and again to help you in your career.
