Name: Marketing Strategy of Telecommunication Companies Facing the Competition (en Inglés)
Price: 56.29 USD
Availability: InStock
Author: Muhindo Akilimali, Jacques-Patient
ISBN: 9786206042143

portada Marketing Strategy of Telecommunication Companies Facing the Competition (en Inglés)

Formato

Libro Físico

Autor

Jacques-Patient Muhindo Akilimali

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.3 cm

Peso

0.09 kg.

ISBN13

9786206042143

Categorías

Sociedad y cultura general

Marketing Strategy of Telecommunication Companies Facing the Competition (en Inglés)

Jacques-Patient Muhindo Akilimali (Autor) · Our Knowledge Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Marketing Strategy of Telecommunication Companies Facing the Competition (en Inglés)"

We looked at the use of marketing techniques by telecommunications companies in Butembo. Our concern was to know if the use of these techniques produces a positive impact in terms of consumption of the products and services of these companies. After investigation, we found that the more a telecommunication company relies on these marketing techniques, the more its products and services will be consumed. We started from a contrast according to which the Airtel network is the one that experiences the most disturbances. Conversely, it is the one that is most used. Its subscribers reveal that they are hooked to their network because of the bonuses and other advantages they enjoy within the framework of the marketing used by this telecommunication company.