Compartir
Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés)
Bonita Kolb (Autor)
·
Routledge
· Tapa Dura
Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés) - Bonita Kolb
$ 174.96
$ 269.17
Ahorras: $ 94.21
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 01 de Agosto y el
Martes 13 de Agosto.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Marketing Strategy for the Creative and Cultural Industries (Discovering the Creative Industries) (en Inglés)"
Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: - taking a strategic approach to developing marketing plans; - bringing together strategic planning, market research, goal setting, and marketing theory and practice; - explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product. With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative businesses. This refreshed edition is a valuable resource for students and tutors of creative, cultural and arts marketing worldwide.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Dura.
✓ Producto agregado correctamente al carro, Ir a Pagar.