Name: Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management) (en Inglés)
Price: 43.62 USD
Availability: InStock
Author: Tatsuya Kimura
ISBN: 9780367350659

portada Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management) (en Inglés)

Formato

Libro Físico

Editorial

Routledge Chapman Hall

Autor

Tatsuya Kimura

Idioma

Inglés

Encuadernación

Tapa Blanda

ISBN13

9780367350659

Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management) (en Inglés)

Tatsuya Kimura (Autor) · Routledge Chapman Hall · Tapa Blanda

Libro Nuevo

$ 43.62

$ 87.23

Ahorras: $ 43.62

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 22 de Julio y el Jueves 01 de Agosto.

Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Internal Marketing: Another Approach to Marketing for Growth (Routledge Frontiers of Business Management) (en Inglés)"

Establishing, developing, or promoting a brand or product in a market stems from aligning of divisions within an organization, with the perspective of providing value to customers - an idea which is known as internal marketing. Unlike external marketing, internal marketing ensures that organizational divisions are aligned in the marketing strategies, so that the resultant external marketing is effective and not impeded by internal shortcomings.This book provides a comprehensive review of internal marketing research and illustrates the role of internal marketing in enhancing the capabilities of a company's internal resources. Putting forward a guiding principle for business practices by considering such questions from a multilateral perspective, this book is a must-read for practitioners and academics alike.