Name: Internal Branding: Growing Your Brand from Within (en Inglés)
Price: 26.12 USD
Availability: InStock
Author: Joseph, Jerome
ISBN: 9789810741112

Formato

Libro Físico

Autor

Jerome Joseph

Editorial

Brand Theatre Pte Ltd

Idioma

Inglés

N° páginas

172

Encuadernación

Tapa Blanda

Dimensiones

21.6 x 14.0 x 1.0 cm

Peso

0.23 kg.

ISBN13

9789810741112

Categorías

Organización y gestión educativa

Internal Branding: Growing Your Brand from Within (en Inglés)

Jerome Joseph (Autor) · Brand Theatre Pte Ltd · Tapa Blanda

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$ 26.12

$ 52.23

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Internal Branding: Growing Your Brand from Within (en Inglés)"

Today Internal Branding has become one of the most important aspects of an organisation's branding strategy and their quest for competitive differentiation. An organisation which is not aligned on the inside often fails to deliver their brand consistently to their external stakeholders. The biggest mistake organizations make is to invest in external branding without focusing from within, leaving your employees unaligned, disorientated and disconnected from your brand. Until everyone from your CEO to your intern can accurately and consistently articulate your brand's promise, how do you expect your customers to?The best brand growth strategies start from within!Foster a culture of brand building where every employee not just understands their brand promise but believes in it and knows how to deliver on it consistently. This book will present you steps on how to Grow your Brand from Within using our 6-Step Internal Brand Strategy Action Plan. You will learn how to impact your internal audience with the right strategies so that you can build a living, breathing force that will promote your brand better than any other marketing campaign.The book will also feature over 20 case studies from world-class brands such as Southwest, Disney, Ritz-Carlton and Zappos. Get ready to build World Class Internal Branding Strategies to Grow your brand, Nurture Employee Engagement, Build Loyalty and Impact your Bottom Line.