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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
T. Moilanen
(Autor)
·
S. Rainisto
(Autor)
·
Palgrave MacMillan
· Tapa Blanda
How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding - Moilanen, T. ; Rainisto, S.
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Reseña del libro "How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding"
Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.
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