Name: Dark Social: Understanding the Darker Side of Work, Personality and Social Media (en Inglés)
Price: 31.12 USD
Availability: InStock
Author: MacRae, Ian
ISBN: 9781472983121

portada Dark Social: Understanding the Darker Side of Work, Personality and Social Media (en Inglés)

Formato

Libro Físico

Autor

Ian MacRae

Editorial

Bloomsbury Business

Año

2021

Idioma

Inglés

N° páginas

288

Encuadernación

Tapa Dura

Dimensiones

23.6 x 16.0 x 3.0 cm

Peso

0.59 kg.

ISBN13

9781472983121

N° edición

Categorías

Economía conductista
Marketing directo
Medios sociales y redes sociales

Dark Social: Understanding the Darker Side of Work, Personality and Social Media (en Inglés)

Ian MacRae (Autor) · Bloomsbury Business · Tapa Dura

Libro Físico

$ 31.12

$ 62.23

Ahorras: $ 31.12

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Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Dark Social: Understanding the Darker Side of Work, Personality and Social Media (en Inglés)"

An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks. Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign. From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'. The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred. Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.