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Crisis Capital: How to Bring Your Startup Througha Market Downturn (en Inglés)
Arunkumar Krishnakumar
(Autor)
·
Maxson J. Y. Tee
(Autor)
·
Wiley
· Tapa Dura
Crisis Capital: How to Bring Your Startup Througha Market Downturn (en Inglés) - Krishnakumar, Arunkumar ; Tee, Maxson J. Y.
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Origen: Reino Unido
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Reseña del libro "Crisis Capital: How to Bring Your Startup Througha Market Downturn (en Inglés)"
Your complete startup downturn survival guide During a market boom, startup funding is in abundance. But when a financial crisis hits, investments dry up, making it difficult for newer, smaller outfits to survive. During a period of economic instability, that task might seem even harder. However, a crisis doesn't have to mean it's time to shut up shop. Restartup shows how it's possible--by choosing to embrace instability and seizing the new opportunities it provides--to stay afloat, and even to thrive. Arunkumar Krishnakumar and Maxson Tee --tech investor, influencer, blogger, and podcaster-- use case studies and in-depth interviews with VCs, CEOs, and academics to flesh-out anecdotal crisis-survival frameworks. They introduce you to the concepts, tools and techniques to help you sail through an economic storm. The money pyramid--understand your crisis financing options Mental Health - drop the societal taboo for the wellbeing of the company and the founders Fundraising psychology--go beyond the deck and the proposition to get inside your investor's head Operational efficiencies--know how to cut back but still hold onto your top people Embrace the suck--see how a crisis can open up unexpected opportunities Don't let a crisis go to waste: stop worrying and use the proven ideas in this book to turn instability into opportunity--and embrace the wild ride to survival and success.
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