Name: Create Marketplace Disruption: How to Stay Ahead of the Competition (en Inglés)
Price: 29.89 USD
Availability: InStock
Author: Hartung, Adam
ISBN: 9781732807402

portada Create Marketplace Disruption: How to Stay Ahead of the Competition (en Inglés)

Formato

Libro Físico

Autor

Adam Hartung

Editorial

Spark Partners, Inc.

Idioma

Inglés

N° páginas

258

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.4 cm

Peso

0.35 kg.

ISBN13

9781732807402

Categorías

Estrategia empresarial
Liderazgo y motivación empresarial

Create Marketplace Disruption: How to Stay Ahead of the Competition (en Inglés)

Adam Hartung (Autor) · Spark Partners, Inc. · Tapa Blanda

Libro Físico

$ 29.89

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Viernes 02 de Agosto y el Viernes 16 de Agosto.

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Reseña del libro "Create Marketplace Disruption: How to Stay Ahead of the Competition (en Inglés)"

Once companies fall into what Hartung calls the "Defend and Extend" mindset, only seven percent will ever grow consistently again, and fifty-five percent will remain in permanent decline. Yet academia keeps teaching the "basics" that will repeat this formula for failure.Businesspeople, who ought to be more practical than academia, are just as blind. Hartung gives many examples in which companies sabotage new thinking and approaches through management indifference or hostility, by organizing new projects for failure, by hamstringing resources, and by outright "cooking" of financial analysis to reconfirm that it is more sensible to continue a weak or failing strategy than to take a risk on something new.Hartung does more than critique the status quo or describe the many subtle techniques of the "Status Quo Police". He also provides many examples of companies from multiple fields that have broken away from locked-in thinking. This book is replete with examples of companies that not only disrupted their own business but redefined entire markets. He takes the additional, and usually overlooked step, of how companies can bring along their customers, who are also locked in to the old way of doing things on the successful journey moving ahead.