Name: Corporate Culture and Globalization (Routledge Advances in Management and Business Studies) (en Inglés)
Price: 109.24 USD
Availability: InStock
Author: Yi Zhu
ISBN: 9781032304434

portada Corporate Culture and Globalization (Routledge Advances in Management and Business Studies) (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Yi Zhu

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Dura

ISBN13

9781032304434

N° edición

Corporate Culture and Globalization (Routledge Advances in Management and Business Studies) (en Inglés)

Yi Zhu (Autor) · Routledge · Tapa Dura

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Reseña del libro "Corporate Culture and Globalization (Routledge Advances in Management and Business Studies) (en Inglés)"

This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. Based on 15 months of participant observation as a shop-floor salesperson, this book explores the gap between management-created corporate ideology and employees' interpretations of and responses to this ideology. This book approaches the issue by examining the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong. It does so by charting the history of the company's corporate policy: from centralized attempts at corporate employee management, through the creation of store manager "missionaries" intended to disseminate their ideology, to the ultimately unexpected outcomes as corporate ideology collided with its interpretations by store employees. The interdisciplinary nature of this book will appeal to scholars and upper-level students in the fields of management, marketing, anthropology, and cultural studies as well as those interested in globalization, cross-cultural management, and retail management.