Compartir
Consumer acceptance of new products across nations (en Inglés)
C. Miya
(Autor)
·
C.Miya
· Tapa Blanda
Consumer acceptance of new products across nations (en Inglés) - Miya, C.
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Jueves 01 de Agosto y el
Jueves 15 de Agosto.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Consumer acceptance of new products across nations (en Inglés)"
This chapter provides a brief background to the problem and spells out objective of thestudy, research issues, hypotheses and research methodology. This chapter also gives thereader the limitations of the study and a disposition of the following chapters.New product adoption behavior is defined as a degree to which an individual adoptsinnovation relatively earlier than other members of his system (Rogers and Shoemaker, 1971). Consumers' new product adoption behavior is of fundamental interest tomarketing managers and researchers alike because of its role in the new product diffusionprocesses (Rogers, 1995). Understanding what differentiates visionary customers whoadopt the products earlier in the process from more pragmatic customers in themainstream market has been suggested as the key to new product marketing in today'shigh-tech era (Moore, 1999). Despite extensive research on new product adoptionbehavior, the literature does not contain studies examining the validity of the adoptionparadigms across countries, demographics and cultures. This study will attempt to fill thegap by studying new product adoption behavior across four countries, namely Australia, India, China and New Zealand, through consumer surveys in these countries.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.