Compartir
Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (en Inglés)
Rick Cesari; Barb Westfield (Autor)
·
Advantage Media Group
· Tapa Blanda
Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (en Inglés) - Rick Cesari; Barb Westfield
$ 26.58
$ 40.89
Ahorras: $ 14.31
Elige la lista en la que quieres agregar tu producto o crea una nueva lista
✓ Producto agregado correctamente a la lista de deseos.
Ir a Mis Listas
Origen: Estados Unidos
(Costos de importación incluídos en el precio)
Se enviará desde nuestra bodega entre el
Lunes 29 de Julio y el
Miércoles 07 de Agosto.
Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.
Reseña del libro "Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response From Both Sides of the Marketing Fence (en Inglés)"
Better Branding, Better BenefitsMarketing techniques, retailers, and distribution channels have changed dramaticallysince authors RICK CESARI and BARB WESTFIELD started in the business of brandbuilding and direct response advertising twenty-five-plus years ago, and they willcontinue to change, but over their combined years of experience, Rick and Barb havefound that five key strategies have remained constant:1 Utilizing your "unique selling proposition,"or USP;2 Creating a name and market position for your product or business;3 Under-promising and over-delivering;4 Listening to your customers to develop world-class customer service and powerfultestimonials that will sell for you 24/7, and5 Direct branding selling―the best way to brand for most small businesses and startups.In this book, Rick and Barb will expand on these simple brand-building keys and show youhow they built brands like GoPro, the George Foreman Grill, Sonicare, and others usingthese keys, and how you, too, can put them to use immediately in your business or newproduct launch.
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
- 0% (0)
Todos los libros de nuestro catálogo son Originales.
El libro está escrito en Inglés.
La encuadernación de esta edición es Tapa Blanda.
✓ Producto agregado correctamente al carro, Ir a Pagar.