Name: Building a Brand Image Through Electronic Customer Relationship Management (en Inglés)
Price: 234.87 USD
Availability: InStock
Author: Naim, Arshi ; Kautish, Sandeep Kumar
ISBN: 9781668453872

Formato

Libro Físico

Editorial

IGI Global

Autor

Naim, Arshi ; Kautish, Sandeep Kumar

Idioma

Inglés

N° páginas

392

Encuadernación

Tapa Blanda

Dimensiones

25.4 x 17.8 x 2.1 cm

Peso

0.68 kg.

ISBN13

9781668453872

Categorías

Comercio electrónico
Atención al cliente

Building a Brand Image Through Electronic Customer Relationship Management (en Inglés)

Naim, Arshi ; Kautish, Sandeep Kumar (Autor) · IGI Global · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Building a Brand Image Through Electronic Customer Relationship Management (en Inglés)"

Effective e-customer relationship management is imperative for increasing customer satisfaction, online sales, website patronage, loyalty, and retention. To understand exactly how this business strategy can be applied to enhance business operations, further study on its various benefits, opportunities, and challenges is required. Building a Brand Image Through Electronic Customer Relationship Management develops electronic customer relationship management strategies for achieving customer satisfaction and explains the concepts and uses of electronic customer relationship management to meet strategic objectives, improve customer loyalty, and build brand image. Covering topics such as marketing, brand equity, customer loyalty, and social media, this reference work is ideal for business owners, managers, entrepreneurs, industry professionals, researchers, scholars, practitioners, academicians, instructors, and students.