Name: Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers (en Inglés)
Price: 88.37 USD
Availability: InStock
Author: Applequist, Janelle
ISBN: 9781498539531

portada Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers (en Inglés)

Formato

Libro Físico

Autor

Janelle Applequist

Editorial

Lexington Books

Idioma

Inglés

N° páginas

168

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 1.0 cm

Peso

0.26 kg.

ISBN13

9781498539531

Categorías

Estudios sobre medios
Publicidad
La industria farmacéutica

Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers (en Inglés)

Janelle Applequist (Autor) · Lexington Books · Tapa Blanda

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$ 88.37

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Broadcast Pharmaceutical Advertising in the United States: Primetime Pill Pushers (en Inglés)"

How often do we stop to recognize what pharmaceutical advertisements are telling us? Broadcast Pharmaceutical Advertising in the United States: Prime Time Pill Pushers engages with this question to include how pharmaceutical companies are shaping the meaning of drug interventions for individuals and the ways in which pharmaceutical advertisements frame issues of identity and representation for patients and health care. Such issues highlight how patients are being framed as consumers in these advertisements, which then permits the commodification of health care to be celebrated. Such a celebration has strong ideological implications, including definitions of "the good life," patient agency, and the role of DTCAs in such depictions. By defining and discussing medicalization, pharmaceuticalization, and commodity fetishism, this book introduces how the term "pharmaceutical fetishism" can act as a means for describing the commodification of brand-name pharmaceutical drugs, which, via advertising and promotional culture, ignores large-scale production and for-profit motives of "big pharma."