Name: Brand Revolution: Rethinking Brand Identity (en Inglés)
Price: 71.15 USD
Availability: InStock
Author: M. Sicard
ISBN: 9781137019486

Formato

Libro Físico

Editorial

Palgrave Macmillan

Autor

M. Sicard

Año

2012

Idioma

Inglés

N° páginas

174

Encuadernación

Tapa Dura

ISBN

1137019484

ISBN13

9781137019486

N° edición

2013

Categorías

Marketing

Brand Revolution: Rethinking Brand Identity (en Inglés)

M. Sicard (Autor) · Palgrave Macmillan · Tapa Dura

Libro Nuevo

$ 71.15

$ 142.31

Ahorras: $ 71.15

50% descuento

Envío normal

Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 22 de Julio y el Miércoles 31 de Julio.

Lo recibirás en cualquier lugar de Ecuador entre 1 y 3 días hábiles luego del envío.

Reseña del libro "Brand Revolution: Rethinking Brand Identity (en Inglés)"

Brand Revolution goes against the traditional approaches to brand management, and shows the need for a radical shift in the way we think about marketing. It puts into practice an original method developed over years of consulting with some of Europe's top luxury brands, as well as the author's experience teaching business and marketing to students and professionals in Europe, the UK, and the United States. Classical marketing sees a brand as an attempt to express a set of core values. This conventional approach fails to grasp that the content of these core values does not (and indeed cannot) define a brand's identity. Instead, the identity of a brand is something which is affected by the relationship with the consumer, the end user, and is constantly in flux. Organizations need to know how to react to changes in their reputation to manage their brand identity. Drawing on communication theory, which uses identity as a function and result of relationships, Brand Revolution begins with an in-depth exploration of the concept of identity, and then applies this new understanding to marketing and brands. It offers a critical yet constructive new method, the "fingerprinting method," for analyzing brands and helping them grow and change in a constantly evolving market.With big brand case studies such as L'Oreal and Jaguar, the author draws on her extensive experience as a brand and marketing consultant for international organizations to put together this highly engaging and practical book for developing, improving, and controlling the identity of your brand.