Name: Boss Branding: Seven Ways to Craft a Legendary Brand Story (en Inglés)
Price: 21.38 USD
Availability: InStock
Author: Singh, Sudhana
ISBN: 9781999609214

Formato

Libro Físico

Autor

Sudhana Singh

Editorial

Imbue Publishing

Idioma

Inglés

N° páginas

128

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.8 cm

Peso

0.20 kg.

ISBN13

9781999609214

Categorías

Liderazgo y motivación empresarial

Boss Branding: Seven Ways to Craft a Legendary Brand Story (en Inglés)

Sudhana Singh (Autor) · Imbue Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Miércoles 17 de Julio y el Viernes 26 de Julio.

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Reseña del libro "Boss Branding: Seven Ways to Craft a Legendary Brand Story (en Inglés)"

Boss Branding is the latest offering from bestselling author and leadership expert, Sudhana Singh, who skilfully weaves the stories of seven ordinary people as they build legendary brands. As an executive coach, she combines the art of storytelling with the science of branding to help you: -Extract and plot the brand story residing deep within you-Reflect and micro niche to stand out from the crowd-Embed values and vision and cast off corporate clichés and empty jargon-Use coaching questions as scaffolding to build your brand-Craft your story with the Imbue Story Brand Model-Hit the sweet spot of brand co-creation 'In this age of wannabe influencers and instant celebrity, Sudhana strips away all hubris and takes the reader back to thecore principles and tools required for creating a successful brand.'Kiran Matondkar, Sales & Marketing UK, Panasonic Avionics 'The authenticity of Sudhana's narrative is also a caveat to avoid false friends and fake news, as we follow our dreams to become legendary. A timely book to help all sectors as we rebrand during the COVID crisis.'Kurt Kaschke, President of European Masters Athletics