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Boosting Tourism Development through Intellectual Property
Wipo
(Autor)
·
World Tourism Organization
(Autor)
·
World Intellectual Property Organization
· Tapa Blanda
Boosting Tourism Development through Intellectual Property - Wipo ; World Tourism Organization
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Reseña del libro "Boosting Tourism Development through Intellectual Property"
This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. For more information: https: //www.youtube.com/watch?v=qzjUKF4Cy1I.
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