Name: Advertising Strategy (en Inglés)
Price: 97.12 USD
Availability: InStock
Author: Souza Cunha, Rennan Augusto
ISBN: 9786207165889

portada Advertising Strategy (en Inglés)

Formato

Libro Físico

Autor

Rennan Augusto Souza Cunha

Editorial

Our Knowledge Publishing

Idioma

Inglés

N° páginas

100

Encuadernación

Tapa Blanda

Dimensiones

22.9 x 15.2 x 0.6 cm

Peso

0.16 kg.

ISBN13

9786207165889

Categorías

Marketing

Advertising Strategy (en Inglés)

Rennan Augusto Souza Cunha (Autor) · Our Knowledge Publishing · Tapa Blanda

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

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Reseña del libro "Advertising Strategy (en Inglés)"

This dissertation aims to understand the strategic behavior of PR (Rádio Popular) via posts in the home appliance retail sector in Portugal. In this way, the theoretical study is defined by the historical contextualization and definition of Digital Advertising as a modern model where the brand, products and services are advertised in the strategic environment, through the use of the brand in the form of visual and audiovisual content on the most used platforms such as: Facebook, Instagram, Google and e-shop. However, the management reinforces the digital positioning to engage connected consumers who are interconnected on online platforms.In this context, strategies via posts in digital advertising will be analyzed to measure the practices used in retail in the domestic appliance sector in Portugal. Finally, the aim is to find out whether consumers have at their disposal forms of entertainment and interaction with the RP brand, as well as the competitor companies that served as a basis for exposing their level of value.