Name: Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17) (en Inglés)
Price: 36.39 USD
Availability: InStock
Author: Tushnet, Rebecca ; Goldman, Eric
ISBN: 9781790833627

portada Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17) (en Inglés)

Formato

Libro Físico

Autor

Eric Goldman

Rebecca Tushnet

Editorial

Independently Published

Idioma

Inglés

N° páginas

412

Encuadernación

Tapa Blanda

Dimensiones

27.9 x 21.6 x 2.1 cm

Peso

0.95 kg.

ISBN13

9781790833627

Categorías

Espectaculos públicos
Derechos sobre la protección de consumidores y usuarios y consumo

Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17) (en Inglés)

Eric Goldman (Autor) · Rebecca Tushnet (Autor) · Independently Published · Tapa Blanda

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$ 36.39

$ 55.98

Ahorras: $ 19.59

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Origen: Estados Unidos (Costos de importación incluídos en el precio)

Se enviará desde nuestra bodega entre el Lunes 15 de Julio y el Miércoles 24 de Julio.

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Reseña del libro "Advertising & Marketing Law: Cases & Materials, 4th Edition. Volume 2 (Chapters 9-17) (en Inglés)"

This is a casebook on advertising and marketing law. Due to the length of the book, we have broken the book into 2 volumes. This is the order page for Volume 2. The book's table of contents: Volume 1PrefaceChapter 1: OverviewChapter 2: What is an Advertisement?Chapter 3: False Advertising OverviewChapter 4: DeceptionChapter 5: Omissions and DisclosuresChapter 6: Special Topics in Competitor LawsuitsChapter 7: Consumer Class ActionsChapter 8: False Advertising Practice and RemediesVolume 2Chapter 9: Other Business TortsChapter 10: CopyrightsChapter 11: Brand Protection and UsageChapter 12: Competitive RestrictionsChapter 13: Featuring People in AdsChapter 14: PrivacyChapter 15: PromotionsChapter 16: The Advertising Industry Ecosystem-Intermediaries and Their RegulationChapter 17: Case Studies in Food and DrugsWhile we've done our best to make the hard copy version of the book useful to you, the hard copy is missing some key features, such as an index and color images. Therefore, if you would like a PDF version of the book to complement your hard copy version, just email a copy of your purchase receipt for the hard copy to Professor Goldman (egoldman@gmail.com) and he will email you a PDF at no extra cost.