Name: A Handbook of Corporate Communication and Public Relations (en Inglés)
Price: 67.64 USD
Availability: InStock
Author: Oliver Sandra
ISBN: 9780415648271

portada A Handbook of Corporate Communication and Public Relations (en Inglés)

Formato

Libro Físico

Editorial

Routledge

Autor

Oliver Sandra

Idioma

Inglés

N° páginas

480

Encuadernación

Tapa Blanda

ISBN13

9780415648271

N° edición

A Handbook of Corporate Communication and Public Relations (en Inglés)

Oliver Sandra (Autor) · Routledge · Tapa Blanda

Libro Físico

$ 67.64

$ 133.08

Ahorras: $ 65.44

49% descuento

Envío normal

Origen: Reino Unido (Costos de importación incluídos en el precio)

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Reseña del libro "A Handbook of Corporate Communication and Public Relations (en Inglés)"

A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking an interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. Written by an impressive list of international authorities, the text is well illustrated with contemporary case studies, drawing out the most pertinent best-practice outcomes of theoretically based applications. Its four sections cover: national communication international communication image, identity and reputation management the future for corporate communication theory and practice. This is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.